
Memphis, 1954: a nineteen-year-old truck driver walks into Sam Phillips' Sun studio and records That's All Right, with no idea that he has just lit the fuse of rock'n'roll! Elvis Presley, born in Tupelo in 1935, blends blues, country and gospel there with a full voice and hip-swinging moves that would cause a scandal on American television. Heartbreak Hotel, Hound Dog, Jailhouse Rock: the hits came one after another, Hollywood seized on them, and Graceland, bought in 1957, became the King's headquarters. After a decade of films and soundtracks, the Comeback Special broadcast by NBC in 1968 in black leather, then the rhinestone jumpsuits of the Las Vegas shows from 1969 on, defined the two silhouettes recognizable among thousands. Gone in 1977, Elvis still reigns over popular culture, and his look runs through collections, from stylized figures to mugs and books that retrace his career.
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