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On 5 October 2026, Prime Video released the first images of Bloodaxe, its new series created by Michael Hirst, the creator of Vikings, and his son Horatio Hirst. Season 1 has 8 episodes and is expected in 2027 on Prime Video, in more than 240 countries and territories; no exact date has been announced yet. Before it has even aired, the series has already been ordered for a second season, which is currently filming in Ireland.

Prime Video has published 10 photos from the first season. They show longships moored at the edge of a lake, battle scenes in the mist, warriors with faces covered in white paint charging with swords in hand, a feast around a fire in a great hall, a couple dressed in furs in a village, and a group of helmeted riders, with red shields marked with crosses, on a hill.

The series tells the story of the rise of Erik Bloodaxe, played by Xavier Molyneux, one of the most famous Scandinavian raiders in history, and his formidable wife Gunnhild, known as the Mother of Kings, played by Jessica Madsen, seen in Bridgerton. Season 1 follows their fight for the throne of Norway. The country is torn apart by rivalries, shifting alliances and bloody betrayals. The war draws in the kings of the other Scandinavian countries, and even a powerful English ruler.

Alongside them, the first season's cast includes Karlis Arnolds Avots, Levi Miller, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte and Jesper Christensen.

Bloodaxe is not a sequel to Vikings: it is a new historical series from the same creator, in the same historical style. Vikings aired from 2013 to 2020 over 6 seasons, and was followed by the spin-off series Vikings: Valhalla on Netflix from 2022 to 2024. Prime Video officially announced the Bloodaxe project in March 2025.

Michael and Horatio Hirst are writers, showrunners and executive producers of the series, alongside Morgan O'Sullivan and Steve Stark among others. Bloodaxe is produced by MGM Television, which also produced Vikings: Valhalla.
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